Chris dessi is ceo of silverback social he is a personal branding expert author speaker in addition to his latest book remarkable you build a personal brand and take charge of your career he has written two other books just like you 24 interviews of ordinary people who have achieved extraordinary success. Its time to start taking charge of your career technology and social media means that its now easier than ever to build a personal brand and stand out from the crowd as ceo of silverback social chris dessi has seen countless people do this first hand and the fantastic results of doing so and now hes showing you how to do the same. Its time to start taking charge of your careertechnology and social media means that its now easier than ever to stand out build a personal brand and st. Tips for building your personal brand developing a personal brand might sound challenging but there are incremental steps you can take to build credibility in your field here are ten tips to help you create an authentic personal brand and amplify your career in the process ten tips for developing your personal brand 1 figure out who you are